Why product analytics is essential
In most digital products, there is a long gap
between creating an account and starting a subscription.
So we need to understand deeply what happens in between.
This is product analytics.
Learn why working with me is a better option than working with a data agency.
I work for these moments. We have all the relevant data and look at the metrics in context for the first time. We add a segment and boom— there is this one segment that outperforms everyone else. Now let's get more of them.
With 15 years of experience I am one of the leading experts for product analytics. I work with analytics companies like Amplitude, Mixpanel, Avo or Snowplow and feature in their content or panel discussions. To help people creating better data setups I have written the "Event Data Workbook" and publish hands-on implementation videos on my YouTube channel .
When you work with me you get my full attention and my expertise. I am not just showing up on the first sales call and then others take over. You work with me the whole time.
"Whether you are starting from scratch or working with a 5-year-old tracking system, the course will guide you through a solid framework to approach your tracking design. I feel confident applying these principles in future companies or scenarios to create a business-oriented design with enough flexibility for product analytics."
"Timo ran two event storming and metric tree workshops with NEUGELB to look at our existing tracking structure and give ideas what we could do better. I really enjoyed how he looked at it from a product perspective, showcasing how understanding the product or the feature would actually define the metric and tracking approach. What made the real difference for me was that product managers were part of the workshops, giving us a shared language to speak about metrics and tracking."
Amplitude for E-commerce, Step by Step.
Watch Timo Dechau’s masterclass in setting up digital analytics to understand your customer journey and convert and retain more shoppers.
Check out this video from a series of videos I did on creating pro setups in Mixpanel.
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