Stop Drowning in Event Data: A Better Way to Measure Product Success

A 3-step framework for building analytics that measures what matters: value creation, product entities, and growth mechanics.

Most analytics setups focus on tracking things like this

The problem with this approach is that you measure interactions with your product but not the product performance

Measuring product performance should look more like this

  • 1

    Identify journeys and value moments

    We start with mapping out your typical customer and user journeys to identify the areas where your product creates value and how everything translates into revenue.
  • 2

    Metrics tree & growth model

    With the overview of all user journeys, value moments and revenue model, we will work on a metric tree and growth model that shows your product & business mechanics and growth levers. With the metric tree we can combine input and output metrics effectively.
  • 3

    Product feature measurement

    We then identify the core product entities that are the building blocks of your product and what activities are describing the lifecycle of each entity.
  • 4

    Set up the growth loop

    The final step is to setup a product growth model to measure the product performance. With this model in place we can monitor the product usage and growth easily with nine core metrics.

Start measuring and improving your product performance.

If you would like to learn how I approach product analytics that will help you understand your product performance and what impact features have, schedule a free call with me.
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