I’m Timo, a recognized expert in product analytics and Amplitude. I’ve helped countless companies unlock the power of their data—now it’s your turn. Let’s get your Amplitude setup right and fast.
As an independent expert in product analytics, I've seen companies struggle with the complexities of Amplitude setups. I'm here to guide you through it—so you can focus on insights, not configuration.
Critical data often goes untracked, leaving you without the insights to drive decisions.
Incorrect setups can cause delays in getting actionable data, keeping you from making timely decisions.
Navigating Amplitude’s complexity without expert guidance can be overwhelming and time-consuming.
With years of hands-on experience in product analytics and close collaboration with Amplitude, I know exactly how to get your setup right. I provide tailored, expert guidance from start to finish—without the overhead of a big team or slow processes.
Based on your situation, we have discovered 1-2 core use cases that drive your business and have built everything around them. Lean and efficient.
You will be surprised at what we achieve with 5-8 events. Fast implementation and high data quality are guaranteed by this approach.
We only focus on 4-5 core metrics that will show the performance of your business's essential parts, broken down into operational input metrics.
Simple entry reports you can check, understand, and use every day. From where you can drill deeper.
Unlike traditional setups that try to track everything from the start, I focus on where analytics can bring the most value to your business. By identifying 1-2 high-impact use cases, we define only the key metrics and events you need to unlock actionable insights quickly.
I’ll help you pinpoint the 1-2 core use cases where analytics will make the biggest difference for your product.
Together, we’ll define essential metrics and events to avoid clutter and keep your setup focused. And yes, this also includes a North star metric.
This lean approach ensures you see real value from your Amplitude setup in 21 days.
I’ve worked directly with Amplitude to create educational content and have helped countless companies make the most of their product analytics.
"Whether you are starting from scratch or working with a 5-year-old tracking system, the course will guide you through a solid framework to approach your tracking design. I feel confident applying these principles in future companies or scenarios to create a business-oriented design with enough flexibility for product analytics."
"Timo ran two event storming and metric tree workshops with NEUGELB to look at our existing tracking structure and give ideas what we could do better. I really enjoyed how he looked at it from a product perspective, showcasing how understanding the product or the feature would actually define the metric and tracking approach. What made the real difference for me was that product managers were part of the workshops, giving us a shared language to speak about metrics and tracking."
Amplitude for E-commerce, Step by Step.
Watch Timo Dechau’s masterclass in setting up digital analytics to understand your customer journey and convert and retain more shoppers.
And not an agency.
I guarantee you a setup in 21 days. If I don't deliver the setup, you get your money back.
As someone who has worked with Amplitude to create educational content, I bring a deep understanding of the tool and a flexible approach that fits your unique needs. But with the independence of an independent expert.
Yes, I have an affordable retainer package custom based on your needs.
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